The main scope of European ITS Platform is to promote the use of digitalization to improve European roads concerning safety, mobility and environmental impact, by deploying harmonised ITS services for the European traveller and haulier. As European cohesion and coordination should be guaranteed in the ITS deployment, considerable efforts have to be made on the establishment of a common framework for this deployment. The key tool in this process is the implementation and use of common Deployment Guidelines for coordinated deployment activities in countries, regions and Europe-wide.